Monday, July 16, 2012

Advertising blitz

As I mentioned in the previous post, I have been writing, composing, sorting, answering e-mail, etc., all of which has gotten in the way of my posting to this blog.  All this activity has been in support of the 50th Reunion of the Springville High Class of 1962 which occurred on June 8 and 9.  Through the graciousness of    the organizing and steering committee I was given access to the email and other demographic data of my classmates.  With that I mounted a persistent campaign to make everyone think twice before missing the reunion. And it worked!

Of course you never know who really changed their minds but at least a dozen people came up to me and said they were there because of me, or at least partially because of my nagging.  A couple of other people asked if I had had a career in marketing.  No one seemed particularly put out about the numerous messages.  And a couple of old time Springville residents even thanked me for highlighting some of the events of Art City Days.

The following is way too long but is necessary to give you a feeling for my advertising campaign.  Sample messages:

4/28

Fellow classmates-
With only six weeks left before our 50th HS Graduation anniversary it's time to start putting our travel plans in place. If you live more than a couple hundred miles away or have a 10 year old Subaru, you may want to consider an appointment with your mechanic or appropriate airline tickets. In spite of all the improvements Utah made for the 2002 Winter Olympics, building a new airport for Springville wasn't one of them so you'll have to rent a car or find some other way to get to Springville after you've landed in Salt Lake City.
We now have everyone's name on the Reunion Website, at least I hope so. Come check it out and register if you haven't done so yet. We've tried to be inclusive so if you spent 10 or 11 years in the Springville education system and then ducked out the last year or two, you're still part of us. Just as you would be if you transferred to Springville in 10th grade and managed to find your way to the graduation ceremonies 3 years later. Some rough statistics for your interest: Our graduating class numbered approximately 200. Twenty percent of us (40 people) have died. Of the remaining 160, half (80 people) have submitted pictures and biographies to Becky Turner (or Bob or me) for inclusion in our memory book. Too bad we can't get everyone. We do have obituaries or eulogies from most of those who have died. I understand we'll have a special memorial section in the memory book for them. We don't need that section to be any bigger,
About 25 classmates have given me permission to copy their pictures and biographies from the Memory Book to the Reunioin Website. Enough to show how nice it would look if everyone submitted pictures and stories for both the web site and Memory Book.. Remember that your phone number & address will never be available to non-members of our class.
It's my intention to keep the website up even after the reunion if it serves a purpose. With that in mind, please tell me what thiiings should be on the site or what things you think should be changed.
Arnold Loveridge

4/30
Fellow classmates-
This past weekend I've been lookling over the biographies that have been submitted for our 50th HS Reunion Memory Book. It was almost like having a brief conversation with each of you.
Two things occurred to me: 1) Wouldn't it be great if people could see these stories before the reunion so they can actually talk with each other at the dinner instead of reading the book;; and 2) If people could read this before the reunion they'll have a lot more to talk about at the dinner. And that brings up the website. Thirty-one of your classmates have given us permission to share the biography and current picture they sent in on our reunion website. We have, of course, screened out the addresses, telephone numbers, and email addresses so they cannot be accessed by anyone other than you. The exception is that you can flag the email address for release to classmates if you desire.
If you'e like to share your bio and picture on our website, please reply to this email and include your initials below.
And by the way, check out the Reunion Website, when you get a chance.
Arnold Loveridge

5/5

Hi Terri

Well, the time has finally come.  We held the deadline open  for submitting  the Memory Book biographies just as long as possible.  There does have to be some final proofreading and design/editing and then, of course, the printers need a little time to work their magic.  And we want to make sure that the books are ready the evening of the 50th Reunion dinner - June 9, 2012.  

So Terri, if you sit down right now and write up your entry for the Memory Book and send it to me by tomorrow evening (May 6, 2012), you'll be included.  Otherwise, you can explain to your kids why you're not in there.  Remember, this is the only 50th reunion our class will have.

So please take 20 minutes and write down what you've been doing since graduation, where you've been, who you married and how many kids you have.  Your biography will almost write itself and you'll wonder why you put it off so long.  And don't forget to send us recent picture of you and your spouse as well.

Arnold Loveridge

ps Call me if you have any questions (916) xxx-xxxx

5/9

You'll be amazed! You'll be surprised! You'll be delighted!
It has scores of contributors and dozens of pictures.
Some stories will amuse you. Others may make you cry.
I'm talking, of course, about the Springville High Class of 1962 Memory Book 2012
Actually, it's not off the press yet. Becky, being the perfectionist she is, is making final adjustments. But I've seen the work in progress and I'm impressed. Becky has included not only the senior yearbook pictures of our class members and the current pictures of our now Senior Citizen class members but she has also gone back in time and included pictures from our formative years. She wants some of these to be a surprise so I can't be specific. I'll just say that I'm sure you'll wonder how she got hold of some of these pictures since you haven't seen them before.
When everyone else at the reunion is wiping the tears from their eyes while reading their Memory Book, what will you be doing?
Email your order today only $15 per copy.
Arnold Loveridge

5/10
You know, I'm just a little puzzled. The final count of contributing memory writers for our Memory Book is close to 100. But the number of Memory Books ordered is 61, give or take a couple. Which means that 40% of our class were gracious enough (or were hounded enough) to submit a memory page but so humble that they don't want a copy around their house for fear their family or friends might discover their past association with the SPRINGVILLE HIGH RED DEVILS. That can't be right.
So what will it take to convince our fellow classmates they should order a Memory Book. (I've ordered mine. You've ordered yours, right?)
Well what is in our class Memory Book? In addition to all the memory pages and the surprises I mentioned in yesterday's email, there will be a tribute to our class members who are no longer with us (and I don't mean they've become Democrats).
Of course there are memories, memories from almost 100 of our classmates.
I mean where else could you find the answers to such questions as:
Who served in Vietnam as a combat medic until he himself had to be medivac'd out of the war?
Who was the only girl in her Algebra II class?
Who worked on the costume team for the 2002 Winter Olympics?
Who showed up in dressy top hats to take their dates to the Rivoli theater?
Who served on the national committee of Fight Crime, Invest in Kids?
Remember, this is a one-of-a-kind book with significant historical value. The Class of 1962 will never publish another 50 year Memory Book! Order one for each of your children and prevent a nasty inheritance fight over who gets the book when you die. Order one for your classmate who hasn't ordered one so that he won't have to borrow yours.
Email your order today only $15 per copy. To order your copy (or additional copies) reply to this email with how many you want and send a check for $15 each (plus $4 shipping if you can't pick the book(s) up at the reunion.) Send the check to
Robert Livingston


Thanks again,
Arnold Loveridge

5/11
There is never enough time at the reunion to catch up the way we'd like to . The idea of a Memory Book for our class was conceived as a way to share with each other some of the experiences of the past 50 years. So maximum distribution to our class members is a higher priority than selling a certain number of books. I apologize for giving the wrong impression in my previous emails.
Although the book has not come off the press yet, we have a pretty good idea of what it looks like. Likewise, we do not have a CD-ROM yet that is the "equivalent" of the book but we think we know how it will look and work. There is even another medium which may be possible and more desirable for some people. Let me try to compare the 3 possibilities:
Bound Book
CD-ROM
Internet File
Cost/Price
$15
$2
Internet charges
Advantages
Most portable
Easiest for EVERYONE to use
Can be autographed and annotated
Easiest to read
Low cost
Allows for computer searching
Easily duplicated
Good for backup storage
Image enlargement
Minimal cost
No physical space needed
Unlimited portability with newest technology
Cannot get lost
Works on all computers with Internet access
Disadvantages
Moderate cost
Old technology
Non-searchable
Image cannot be enlarged or reduced
Easily damaged or lost
Requires physical storage
Requires equipment to read
Subject to technology obsolescence
Not easy to read "spur of the moment"
Limited portability
Requires Internet connection
Requires equipment to read
Can be withdrawn from circulation
If you have used a Kindle, a Nook, or an iPad to read an e-Book you probably have some additional comments of your own. There is no clear winner yet which is why I recommend all three media.
Bob is taking the final order quantity to the printer on Monday, May 14. If you reply to this email by tomorrow evening, you can proabably still get your order. Thanks for putting up with me.
Arnold Loveridge

5/19

What a great way to start the Reunion weekend! In less than 3 weeks, Mary Jane and Grant will open their hearts and their home to the Springville High Class of 1962. Plan on coming early and staying late or vice versa. No one's gonna keep track. Your hands will be full of snacks and a drink so you don't even have to shake hands. On the other hand, you might see the person you took to the senior hop, throw your arms around each other and laugh at how time has treated you both.
Just remember the Date: June 8
Time: 6:30 -ish
Dress: Comfy casual (if you're not comfortable, you're not casual enough and
canyon breezes can be chilly)
Bring: Appetite & thirst, since drinks, snacks, and sandwiches will be provided
Note on the enclosed map that Houtz Ave runs behind the Palfreyman house parallel to South Canyon Drive. Its a much better place to park.
Our records indicate you are planning to attend. It would be helpful for planning purposes if you would please reply to this email to confirm and indicate whether we should expect 1 or 2 of you.
Arnold Loveridge

5/29
Hi, it's me again.
I'm sure you're aware that the date selected for our reunion was not random. No, sirree, this date was chosen so that we could ride in that grand parade which kicks off Summer in Utah County - Art City Days!. And while you're in town you can participate in dozens of other activities from a 5K Family Fun Run/Walk this Saturday, June 2 to our sit-down dinner and reunion at the Art Museum Sculpture Garden. Below is a sampling of things going on. You see we're right in the middle of things!
Don't forget the parade. Our flatbed trailer with luxury hay bales and hand painted signs will be located somewhere around the Springville Stake Center and Junior High School. The whistle blows and the bands start marching at 10:00 am so you'd better be on board 30 to 45 minutes before then. And give yourself another 10 to 15 minutes to get lost trying to find the trailer. Come prepared for a leisurely tour down 4th South to Main and then along Main to 200 North. Prepare for about an hour. You can then meet up with the rest of your family there or ride on the trailer back to where you parked your car.
Oh, and did I mention the parade? You can watch it from the inside out this year. Sort of like watching a play from the stage. Remember Saturday morning, on the trailer before 9:30. If its raining bring an umbrella. If its sunny bring a parasol. A bottle of water wouldn't hurt. But no water balloons. See you there.
Arnold Loveridge

6/4
When was the last time you dragged Main Street? With the blessing of the cops?
Here's the latest scoop on the Art City Days parade and our part in it. Thanks, Leon!


Just received the parade # for the trailer. We will be # 37 out of 95. We will be parked just north of the LDS church. It is about 600 East 245 So. The parade starts at 10:00. We will have the trailer there at 9:00. Those wanting to ride on the trailer should be there no later than 9:30 or 9:45. See you Friday.

Leon

Arnold Loveridge


Friday, June 8 Meet & Greet
Saturday, June 9    Grand Parade
               Reunion Dinner



6/4 School fight song
Loyal to the Springville High
Long may our colors fly
Stand, the Red and Blue passes by
Let every loyal fan salute.

Here's to all the victories.
Here's to the faithful team
Let us praise the Springville High School
And shout for the Red and Blue.

To the coach, to the team,
To the faculty members we all esteem,
To the pep, to the vim,
To the loyal supporters who help us win,
To the red, to the blue,
To the sportsmanship that will pull us through,
Let's shout, let's cheer,
Let's give nine rah's for the best school year!

Loyal to the Springville High
Long may our colors fly
Stand, the Red and Blue passes by
Let every loyal fan salute.

Here's to all the victories.
Here's to the faithful team
Let us praise the Springville High School
And shout for the Red and Blue.

I hope you're all looking forward to a great weekend of fellowship and reunion. Enough water has passed under the bridge that we can all forget any unpleasant times and just remember the best times, the BEST School Year we had at Springville High and greet friends one and all.
Saturday evening's affair is a time for renewing old friendships, not worrying about how many wrinkles we've gained or haow much hair we've lost. Relax, jackets and ties are not expected. You can arrive as early as 5:30 but dinner will be served at 7:00 to give us plenty of time to shake hands and share hugs. And yes, we may just sing the school song sometime during the evening just because we can.

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