Sunday, April 20, 2008

Customer Loyalty packages

It is so refreshing for a salesperson to look up your records as you come to the cash register and tell you, "You know, you could be paying as much as $37 dollars a month less than you are now. Would you be interested in signing a 1 or 2 year contract? She then pulled out a schedule of reduced package rates designed to meet every customer's needs while actually lowering the annual costs. It's nice to see that they actually do care about what customers are paying and how we could lower our bills.

I had this happen to me recently when I was at the Surewest Customer Service office exchanging some equipment. She went on to explain that these prices were called "Customer Loyalty" rates and the sales staff just loves them. She said it seems wrong to offer new customers deep discounts to lure them away from the competition but do nothing for the old customers who are being wooed away by other companies offering deep discounts. It will probably only last for 6 months or a year at most but I can live with that.

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