Customer service and beyond

When was the last time you had a company contact you with the news that they're giving you a refund on a recent purchase because they were able to negotiate a better deal with their supplier? I was just floored!

This is the text of the card we recently received from Costco:

At Costco, we are dedicated to bringing you the best products at the best prices. Our records indicate you recently purchased an HP Digital Camera. Our buyers were able to negotiate an ever better deal on this item, so we are passing on the savings to you. Please follow the activation instructions below for the enclosed Costco Cash Card valued at $40. Thank you for your continued membership.

Do they have our loyalty? You bet!