The other day I commented about people making money from their blog. You may not realize it, but every time you visit a web site, you visit is probably being counted. There's nothing nefarious about this, it done to convince advertisers that people visit your page.
Even more important, if a visitor to your web site clicks on an ad, that click signals to the advertiser a heightened level of interest in that product whether the click intentional or not. Most advertisers also try to match the advertising with the page content. For example if a page topc is religious education,, the who are might be full of bibles for sale.
The computer can also track sites recently visited and prior ads clicked on. All this "puts your head in a place where computers or people could tailor the ads to their audience." Of course advertisers have always striven to accomplish this so that their advertising buck gets the most bang. But until recently I hadn't connected the value to the consumer of such ad tailoring. And when I've been the target of such tailoring I've just assumed it was creepy coincidences or Blind luck.
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