Black Friday?? Where was I when the day after Thanksgiving was name Black Friday? Black in the context of calendars has usually meant dire events such as Black Monday which was the designation given to October 28, 1929 when stock markets around the world dropped severely causing huge economic losses. Black Friday might make some sense if it marked the day when most retail businesses finally break even so that they are finally "in the black" for the year but I don't think anyone defends that idea.
A Red Letter Day denotes both positive and negative days so Red Friday would be just as ambiguous.
My recommendation would be to call it Green Friday. Everyone, except perhaps hard core conservatives, wants to be thought of as Green. Merchants might feel a little singled out as if Green Friday marks the beginning of the most lucrative period of the year but I think that is already one of the worst kept secrets in the world.
This year, of course, it is too late to make a difference. Let's work on next year.
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